Who Needs a Certified Domain?
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Because a Certified Domain provides visible evidence (in the form of the Domain Origination Certified seal) that a given domain has been validated and its registrant's credentials verified, a Certified Domain is particularly useful to owners of business Web sites and other sites that offer transactions and other activities of a sensitive nature (but who do not process credit card transactions). However, even purely informative sites can heighten their perceived legitimacy and trustworthiness by displaying the Domain Origination Certified seal.
A Certified Domain can help anyone doing business on the Web to build a lasting and trust-based relationship with his/her visitors and customers.